The 74 Essential SEO Ranking Factors You to Rank #1(2018)

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SEO (or Search Engine Optimisation) is defined by Wikipedia as: “the process of improving the volume or quality of traffic to a web site from search engines via “natural” (”organic” or “algorithmic”) search results”.

Search engine optimization can be split into 2 main areas; 
  1. “On-Page SEO” (changes to the subject website and its pages, also known as Technical SEO”). It provides about 20%-30% of the total ranking score.
  2. “Off-Page SEO” (getting links from external websites, otherwise known as Content Marketing & Online PR). It provides about 70%-80% of the total ranking score.

We have to do Keyword Planning before starting the process.

  1. Search a Target keyword using Google Adwords
  2. Select High monthly searches & Low completion keywords

SEO Factors 2018

  1. Domain Age – Age of the domain will increase the authority of the website and improve ranking.
  2. Keyword Appears in Top Level Domain
  3. Keyword as First Word in Domain
  4. Domain registration length – Should be less than 63 characters.
  5. Keyword in Subdomain Name – Put the keyword in the subdomain or pages.
  6. Domain History: A site with volatile ownership (via whois) or several drops may tell Google to “reset” the site’s history, negating links pointing to the domain.
  7. Country TLD extension: Having a Country Code Top Level Domain (.in .cn, .pt, .ca) helps the site rank for that particular country…but limits the site’s ability to rank globally.
  8. Keyword in Title Tag: The title tag is a webpage’s second most important piece of content (besides the content of the page) – Less than 160 characters.
  9. Title Tag Starts with Keyword: Title tags that start with a keyword tend to perform better than title tags with the keyword towards the end of the tag
  10. Keyword in Description Tag: Another relevancy signal.
  11. Keyword Appears in H1 Tag: H1 tags are a “second title tag” that sends another relevancy signal to Google.
  12. The keyword is Most Frequently Used Phrase in Document: Having a keyword appear more than any other likely acts as a relevancy signal.
  13. Content-Length:  Content with more words can cover a wider breadth and are likely preferred to shorter superficial articles.
  14. Keyword Density: (3%-10%) Keyword density is still something Google uses to determine the topic of a webpage. But going overboard can hurt you.
  15. Latent Semantic Indexing Keywords in Content (LSI): LSI keywords help search engines extract meaning from words with more than one meaning.
  16. LSI Keywords in Title and Description Tags: As with webpage content, LSI keywords in page meta tags probably help Google discern between synonyms. May also act as a relevancy signal.
  17. Page Loading Speed via HTML: Both Google and Bing use page loading speed as a ranking factor. Search engine spiders can estimate your site speed fairly accurately based on a page’s code and file size.
  18. Duplicate Content: Identical content on the same site (even slightly modified) can negatively influence a site’s search engine visibility.
  19. Rel=Canonical: When used properly, use of this tag may prevent Google from considering pages duplicate content.
  20. Image Optimization: Images on-page send search engines important relevancy signals through their file name, alt text, title, description, and caption.
  21. The magnitude of Content Updates: The significance of edits and changes is also a freshness factor. Adding or removing entire sections is a more significant update than switching around the order of a few words.
  22. Historical Updates Page Updates: How often has the page been updated over time? Daily, weekly, every 5-years? The frequency of page updates also plays a role in freshness.
  23. Keyword Prominence: Having a keyword appear in the first 100-words of a page’s content appears to be a significant relevancy signal.
  24. Keyword in H2, H3 Tags: Having your keyword appear as a subheading in H2 or H3 format may be another weak relevancy signal.
  25. Keyword Word Order: An exact match of a searcher’s keyword in a page’s content will generally rank better than the same keyword phrase in a different order. 
  26. Outbound Link Quality: Many SEOs think that linking out to authority sites helps send trust signals to Google.
  27. Grammar and Spelling: Proper grammar and spelling is a quality signal.
  28. Syndicated Content: Content should be original, i.e., Unique.
  29. Number of Internal Links Pointing to Page: The number of internal links to a page indicates its importance relative to other pages on the site.
  30. Broken Links: Having too many broken links on a page may be a sign of a neglected or abandoned site. The Google Rater Guidelines Document uses broken links as one was to assess a homepage’s quality.
  31. Reading Level: There’s no doubt that Google estimates the reading level of web pages.
  32. HTML errors/W3C validation: Lots of HTML errors or sloppy coding may be a sign of a poor quality site.
  33. URL Length: Long URLs may hurt search visibility.
  34. Website traffic
  35. Bullets and Numbered Lists: Bullets and numbered lists help break up your content for readers, making them more user-friendly. Google likely agrees and may prefer content with bullets and numbers.
  36. Priority of Page in Sitemap: The priority a page is given via the sitemap.xml file may influence ranking.
  37. User-Friendly Layout
  38. Site Architecture: A well put-together site architecture helps Google thematically organize your content.
  39. Terms of Service and Privacy Pages: These two pages help tell Google that a site is a trustworthy member of the internet.
  40. Duplicate Meta Information On-Site: Duplicate meta-information across your site may bring down all of your page’s visibility.
  41. Breadcrumb Navigation
  42. Mobile Optimized – The website should be mobile friendly.
  43. YouTube: There’s no doubt that YouTube videos are given preferential treatment in the SERPs (probably because Google owns it).
  44. Bounce rate.
  45. Use of Google Analytics and Google Webmaster Tools: Some think that having these two programs installed on your site can improve your page’s indexing. They may also directly influence rank by giving Google more data to work with (ie. more accurate bounce rate, whether or not you get referral traffic from your back links etc.).
  46. User reviews/Site reputation – Need to have positive reviews with large numbers in our website and other websites.
  47. Alt Tag (for Image Links): Alt text is an image’s version of anchor text.
  48. Links from .edu or .gov Domains
  49. PR of Linking Page: The PageRank of the referring page is an extremely important ranking factor.
  50. Authority of Linking Domain: The referring domain’s authority may play an independent role in a link’s importance (ie. a PR2 page link from a site with a homepage PR3  may be worth less than a PR2 page link from PR8).
  51. Social Shares of Referring Page: The amount of page-level social shares may influence the link’s value.
  52. “Sponsored Links” Or Other Words Around Link: Words like “sponsors”, “link partners” and “sponsored links” may decrease a link’s value.
  53. Internal Link Anchor Text
  54. Links from “Hub” Pages: Getting links from pages that are considered top resources (or hubs) on a certain topic are given special treatment.
  55. Link from Authority Sites: A link from a site considered an “authority site” likely pass more juice than a link from a small, microniche site.
  56. Linked to as Wikipedia Source: Although the links are nofollow, many think that getting a link from Wikipedia gives you a little added trust and authority in the eyes of search engines.
  57. DMOZ Listed: Many believe that Google gives DMOZ listed sites a little extra trust.
  58. Yahoo! Directory Listed: The algorithm might also have a special place for the Yahoo! Directory, considering how long it’s been cataloging sites.
  59. Forum Profile Links: Because of industrial-level spamming, Google may significantly devalue links from forum profiles.
  60. Word Count of Linking Content: A link from a 1000-word post is more valuable than a link inside of a 25-word snippet.
  61. Organic Click Through Rate for a Keyword
  62. Direct Traffic: It’s confirmed that Google uses data from Google Chrome to determine whether or not people visit a site (and how often). Sites with lots of direct traffic are likely higher quality than sites that get very little direct traffic.
  63. Repeat Traffic: Sites with repeat visitors may get a Google ranking boost.
  64. Chrome Bookmarks: Pages that get bookmarked in Chrome might get a boost.
  65. Number of Comments: Pages with lots of comments may be a signal of user-interaction and quality.
  66. Dwell Time: Google pays very close attention to “dwell time”: how long people spend on your page when coming from a Google search.
  67. Local Searches: Google often places Google+ Local results above the “normal” organic SERPs.
  68. Facebook Shares: Facebook shares - because they’re more similar to a backlink
  69. Authority of Facebook User Accounts: As with Twitter, Facebook shares and likes coming from popular Facebook pages may pass more weight.
  70.  Pinterest Pins: Pinterest is an insanely popular social media account with lots of public data. It’s probably that Google considers Pinterest Pins a social signal.
  71. Verified Google+ Authorship
  72. Number of RSS Subscribers
  73. Disavow Tool: Use of the Disavow Tool may remove a manual or algorithmic penalty for sites that were the victims of negative SEO.
  74. Reconsideration Request: A successful reconsideration request can lift a penalty.

Keep your website always speed, responsive, mobile-friendly, user-friendly, and SEO friendly to get good position in Google. If your not more familiar with web design better hire front end developers to get this job done

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